Host:
Michele Katz
Founding Partner
Advitam IP, LLC – Chicago, USA

Guest:

Dr Shweta Singh

Founder and CEO

Ennoble IP – India

We are excited to continue Season 5 of the Women’s IP World Podcast with Episode 7, featuring an engaging conversation with Dr Shweta Singh, Founder and CEO at Ennoble IP in India. Dr Shweta joins our host, Michele Katz, Founding Partner at Advitam IP based in the USA, as Dr Shweta shares her journey into intellectual property and the strategic thinking that has shaped her career.

In this episode, Dr Shweta provides an overview of her background, reflecting on her academic journey from biotechnology to pursuing a doctorate in law and management, and how her passion for non-monotonous, innovation-driven work led her into intellectual property. She also shares the inspiration behind founding Ennoble IP, her focus on promoting IP awareness among startups, universities, and SMEs, and her perspective on building a firm driven by collective effort and purpose.

A central focus of the discussion is Dr Shweta’s article in the Women’s IP World Annual 2025, Unlocking the Power of IP Analytics for Strategic Decision Making, where she explains how IP analytics transforms patent and IP data into strategic business insights. Drawing from her expertise, she highlights how organisations can use IP analytics to understand technology trends, assess market opportunities, reduce risk, and support decision-making, while also emphasising the role of generative AI alongside human intelligence and the importance of Higher Education Institutions in driving innovation.

Click here to read Dr Shweta Singh’s full article.

Tune in now to hear Dr Shweta Singh’s perspective on intellectual property analytics, strategic decision-making, and building an impactful IP practice in an evolving global landscape.

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