In this episode of Uncommon Naledge, Dr. Jabari Evans sits down with his longtime creative partner Michael “Double 0” Aguilar, Global Head of Artist & Industry Relations at Red Bull and one-half of the hip-hop duo Kidz in the Hall.

Named to Adweek’s Brand Innovators 100, Aguilar has built a career across music, branding, and culture, from competing in the 2004 Olympics for Belize to working as a creative and brand strategist for Lupe Fiasco and now building artist partnerships for Red Bull across more than 60 markets.

The conversation focuses on artificial intelligence and creativity. Evans and Aguilar discuss why Gen X and Millennials may have a unique advantage in the AI era, Hip-Hop’s long history of repurposing technology, AI-assisted songwriting and production, intellectual property, “supercharged fanfiction,” and why lived experience, taste, and curiosity may become even more valuable as creative tools become more accessible.

A conversation about AI, Hip-Hop, expertise, and what happens when technology makes almost anyone capable of making almost anything.

Uncommon Naledge is hosted by Dr. Jabari Evans and edited and produced by Ava Strauss.

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Original music for introduction and outro produced by Michael “Double 0” Aguilar.