Episode 47: Building Herbal Protocol Packages for Specific Conditions
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The TCM Teach Patreon:
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Summary
In this episode, Matt shares how to create effective herbal protocol packages that streamline treatment, enhance patient compliance, and reflect your expertise. Learn how to structure, price, and communicate these packages to grow your practice and serve clients better.
Key topics
Building repeatable herbal protocols
Structuring treatment packages
Pricing and marketing strategies
Patient communication and compliance
Phases and timelines for protocols
Customizing protocols based on environment
Educational materials and follow-ups
Ethical marketing and legal considerations
Sound bites
"Turn patterns into structured, repeatable offerings"
"Herbal protocols should be clear and educational"
"Market your protocol's value, not just herbs"
Chapters
00:00 Introduction to herbal protocol packages
02:01 What is a protocol package and why use it
04:51 Choosing conditions to build protocols around
07:10 Components of a protocol package
09:08 Structuring timelines and phases
11:05 Pricing and packaging strategies
13:04 Communicating protocols to patients
15:03 Stacking and marketing your packages
16:49 Documentation and repeatability
19:02 Next steps for implementation