Most startups fail not because they move too slowly, but because they scale chaos.

In this episode, the founders of Comp AI break down what actually changes after product-market fit, why early-stage strategy is usually pointless, and how AI fundamentally rewrites what small teams can build.

We cover:
• Why unstructured speed works early, but breaks at scale
• How AI gives 5-person teams leverage that used to require 50 engineers
• Why “focus” is overrated when you have compounding product leverage
• How Comp AI evolved from SOC 2 into a broader cybersecurity platform
• The real reason satire and media outperformed paid ads
• What most founders get wrong about hiring, culture, and growth

This is a raw conversation about building companies in the AI era, where efficiency, creativity, and leverage matter more than headcount, process, or tradition.

If you’re a founder, operator, or investor trying to understand how startups scale now, this episode is for you.

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Chapters:
00:00 Why early startup strategy is mostly useless
02:00 What Comp AI actually does (and how it evolved)
05:30 From compliance to cybersecurity, thinking bigger markets
09:10 Why AI changes how products are built
12:30 How 3 engineers shipped what used to take a year
16:00 Compound products vs single-feature startups
19:30 When startups must grow up and start planning
23:00 The moment strategy finally matters
26:00 Henrik Johansson and the power of satire
30:00 Turning humor into a serious GTM engine
35:00 Why boring industries lose attention
38:30 Media dominance vs traditional marketing
41:30 Scaling efficiently without burning cash
45:00 Founder scars, experience, and leverage
49:00 Culture, fun, and why most companies get it wrong
54:00 Scaling teams without killing momentum
59:30 The real challenges of hiring at scale
1:05:00 What excites and terrifies founders about the next phase

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Related Topics (for SEO)
• Startup scaling
• AI startups
• Founder strategy
• Product-market fit
• Compound startups
• Startup culture
• Go-to-market strategy
• SOC 2 and cybersecurity
• Startup media strategy