Episode 38: Look'n at Logos with Liz

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Episode 38: Look'n at Logos with Liz

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Welcome to The Immersive Lens - the show where emerging tech meets creativity, education, and real-world impact. Hosted by Paul Engin (Professor of New Media) and Dave Ghidiu (Professor of Computer Science) at Finger Lakes Community College, this podcast dives into the technologies and creative innovations reshaping how we live, work, and learn - from AI and augmented reality to the future of media, design, and learning.In this episode of The Immersive Lens, Paul, Dave, and Liz look at logos!In an era where brand identity is constantly fighting for our attention, understanding the mechanics of a successful logo is an essential element of modern marketing. In this episode of the podcast, the conversation shifts to the intersection of art and brand recognition, exploring the core principles that make visual identities memorable and scalable. Joined by Liz, a Professor of Visual and Performing Arts, the discussion breaks down the evolution of iconic corporate symbols and the costly design mistakes that amateurs frequently make. The trio analyze the historical missteps and triumphs of major corporate identities, evaluating how visual branding influences public perception. Through an engaging analysis - from the hidden arrow in FedEx's negative space to the infamous 1980s Coca-Cola font redesign - the hosts and their guest conclude that simplicity and clever spatial awareness are the true pillars of enduring design. NOTE: The FedEx logo was designed by Lindon Leader, not Paul Rand (Liz let us know as soon as the recording was over). Also, Paul can't run a 4-minute mile. 🔗 Links & Resources:__MACOSX - https://lensie.app/til-38-01Meta Connect 2026 - https://lensie.app/til-38-02ArtSpace 36 - https://lensie.app/til-38-03Nike logo - https://lensie.app/til-38-04Papyrus font - https://lensie.app/til-38-05Papyrus - SNL - https://lensie.app/til-38-06Papyrus 2 - SNL - https://lensie.app/til-38-07Xerox logo - https://lensie.app/til-38-08Apple logos - https://lensie.app/til-38-09Lisa logo - https://lensie.app/til-38-10Coca Cola logo - https://lensie.app/til-38-11Paul Rand - https://lensie.app/til-38-12Paul Rand Colorforms - https://lensie.app/til-38-13Paris Olympics logo - https://lensie.app/til-38-14Atkinson Hyperlegible font - https://lensie.app/til-38-15Comfortaa font - https://lensie.app/til-38-16American Airlines helvetica - https://lensie.app/til-38-17Logos by color - https://lensie.app/til-38-18Psychology of color - https://lensie.app/til-38-19FedEx logo - https://lensie.app/til-38-20NBC logo - https://lensie.app/til-38-21Betty Crocker - https://lensie.app/til-38-22Dave's Java logo (not Paul Rand) - https://lensie.app/til-38-23Mentions: @Nike @CocaCola @FedEx @Apple @Starbucks @MicrosoftFLX AI Hub: https://www.flcc.edu/ai/FLCC New Media: https://newmedia.csc.flcc.cloud/#LogoDesign #BrandIdentity #GraphicDesign #Typography #ArtSpace36 #CreativeProcess #VisualArts #MarketingStrategy #DesignThinking #TechTalk #AI #EdTech #GenerativeAI #HigherEd #Podcast #FLCC #NewMedia #TechTrends #TechHistory #TheImmersiveLens✅ Subscribe so you never miss an episode—and share with a friend who loves tech, creativity, or the future of education.Recorded at Finger Lakes Community College in the heart of New York’s Finger Lakes region.https://www.flcc.edu/https://www.theimmersivelens.com/Stay curious. Stay connected.Thanks for looking through The Immersive Lens.

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