My Podner in this episode is Jordis Small and she's going to talk with us today about branding. Branding is a word that is used in many contexts and sometimes misused and misunderstood. Jordis promises to clear all of that up for us today. This will be a fun ride

Note: Ms. Jordis is recovering from a nasty cold and she lost her voice. The voice is scratchy but the content is GOLDEN.

Time Stamps

Jordis Small Intro

00:00:32

Segment 1

00:02:42

Get to know Jordis Small

Segment 2

00:18:00

Topic Segment – Branding Your Franchise

Segment 3

01:14:12

Quickdraw Questions

Topics Discussed in this Episode

• What is your brand?

  Most folks think it's logo, fonts, colors... It's much more

• Why do you need to know your brand better than your spouse?

  Are you prepared to articulate your brand to potential franchisees?

• How to audit your own brand...

  Test your logo to see if it's good, is everything in alignment with the vision of the company, will people understand it with you telling them?

• What makes a GOOD logo?

  Is your logo scalable, timeless, and appropriate for growth?

• Why do you need a robust brand guide before franchising?

  What is worth including, like color usage ect…

• How to set up your franchise for success through creating an asset library. Basically pre making various marketing materials for them so they don't DIY.

• Why does this brand work now? Prepare for growth and longevity.

Jordis Small

Stellen Design

www.stellendesign.com

jordis@stellendesign.com

310-418-6287

Kit Vinson

www.franman.net

kit.vinson@franman.net

214-736-3939 x 101