In this episode, Justin and Brian sit down with John Lee of Precision Growth Partners. John went from leading a team of technicians building satellite reflectors to building a gaming channel to 130,000 followers, working in product management at Snap, and now helping RIAs grow through content. He shares how the precision of an engineering floor shaped the systems he uses today, why undercharging sank his first photography business, and what he learned from walking away from his very first client. This one is about failing forward, taking ownership of your career, and why John believes everyone will eventually need to become a content creator.

They get into:

• Turning an engineering mindset into repeatable content systems
• Landing clients by showing proof before you pitch
• Failing fast and pricing yourself properly
• Setting alignment and expectations up front
• Why your content becomes your portfolio in a world of layoffs and AI resume screeners
• Staying consistent when the vanity metrics don’t show up
• Whether you really need to start with video

Whether you’re thinking about going independent, building on the side of your 9-to-5, or running an RIA that’s hesitant to put your face out there, John’s story shows you don’t need to have sat in the seat to find your fit. You just have to start, and keep going.

Find John on YouTube at The Marketing Engineer, and learn more about Precision Growth Partners.

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