Description:In this episode of the MediaBooks Podcast, I chat with Yuri Kapilovich, also known as The Fun CPA. Yuri shares his journey from running a New Jersey-based accounting firm to becoming a social media advocate for making accounting fun, approachable, and sustainable. We dive into his new mentorship initiative, Mentors Count, and discuss how accountants can grow their careers through community, soft skills, and meaningful engagement with the profession.

🗝️ Key Takeaways:

1. Mentorship changes careers – building relationships with experienced professionals helps accountants grow faster and avoid burnout.

2. The accounting profession needs better soft skills training – technical skills get you hired, but communication and leadership keep you moving forward.

3. Accountants should embrace community and fun – building relationships and enjoying your work keeps you motivated and attracts great talent.

🔗 Relevant Links:

Connect with Yuri on LinkedIn: https://www.linkedin.com/in/ykapilovich/

Follow The Fun CPA on Instagram: https://www.instagram.com/thefun_cpa/

Check out Mentors Count: https://mentorscount.com/

⏰ Timestamps

0:00:09 – Introduction & Meet Yuri Kapilovich

0:01:36 – Yuri’s Journey Into Accounting & Mentorship

0:03:04 – Running a Firm & Balancing Life

0:04:29 – Getting First Clients & Unique Marketing Opportunities

0:05:54 – The Helicopter Event Story

0:07:12 – Taking Risks in Marketing Your Firm

0:08:39 – Setting Up His First Booth

0:10:12 – Networking & Building Relationships at Events

0:11:39 – The Power of Brand Awareness

0:12:57 – Mentorship, Soft Skills, and the Future of Accounting

0:14:22 – Social Media’s Role in Accounting

0:15:41 – Growing a Personal Brand as an Accountant

0:17:02 – Advice for New Accountants Entering the Profession

0:18:30 – Creating a Fun & Engaging Firm Culture

0:19:55 – The Importance of Work-Life Balance

0:21:18 – Mentors Count: Building a Mentorship Community

0:22:44 – Developing Soft Skills for Career Growth

0:24:10 – Long-Term Vision for the Accounting Profession

0:25:40 – How to Find the Right Mentor

0:27:03 – Final Thoughts & Where to Connect with Yuri