Episode 2: Finding Your Podcast Idea and Audience

Before you buy a mic or hit record, you need clarity.

In Episode 2 of Podcasting on Podcasting with Coach AV Tech, we focus on the most important—and most skipped—step in podcasting: defining your podcast idea and identifying who it’s actually for.

This episode walks beginners, students, and educators through how podcast ideas are formed, why focus matters, and how understanding your audience makes every part of podcasting easier—from planning episodes to recording with confidence. Instead of chasing trends or trying to appeal to everyone, listeners learn how to narrow their idea, clarify their purpose, and speak to one specific listener.

In this episode, you’ll learn:

• Where strong podcast ideas really come from

• The difference between broad topics and focused podcast concepts

• Why most podcasts struggle without a clear audience

• How defining who your podcast is for shapes tone, length, and content

• A simple way to describe your podcast idea in one sentence

This episode reinforces that podcasting is a process, not a performance. Your idea doesn’t have to be perfect—but it does need direction. By the end of the episode, listeners should be able to clearly explain what their podcast is about and who they are creating it for.

Podcasting on Podcasting is a beginner-friendly, educational podcast hosted by Coach AV Tech, a media production educator and content creator. The show breaks podcasting down into practical, real-world steps that help listeners grow episode by episode with purpose and confidence.

Clarify the idea.
Know your audience.
Build a podcast that makes sense.

HOMEWORK

• Write one sentence for your podcast idea

• Write one sentence describing your audience