Are your close rates lying to you—and quietly destroying your margins?

If you’re measuring close rates based only on quoted deals or “verbal wins,” you’re likely underestimating your true cost to acquire customers and making flawed decisions about marketing spend and sales performance. This episode breaks down why most businesses get close rates wrong—and how that mistake flows straight to the bottom line.

By listening to this episode, you’ll learn:

1. How to calculate a true close rate that actually reflects your real cost to serve and acquire customers
2. The difference between lead-to-quote and quote-to-close metrics—and how each one reveals different problems in your sales engine
3. How to use open, lost, and long-burn deals to identify where your sales team is really getting stuck (and where you can lift results fast)

Press play to learn how to set a clean close-rate baseline and use your CRM to uncover the exact levers that will improve sales performance and profitability.

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This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.