This episode wasn't meant to happen. I'd planned a completely different one, all about ManyChat and how to automate comment-to-DM on Instagram, complete with my affiliate link. But after using it myself for over 12 months, and with several of my clients too, I've changed my mind, and I think it's only fair to tell you why.

In this episode, I cover:

•Why comment-to-DM automation works brilliantly for big accounts with thousands of followers, but often isn't worth it for smaller, class-based businesses like ours

•How pricing has changed, with charges now based on contacts across every connected platform (Instagram, Facebook and WhatsApp all counted separately)

•Meta's new restriction limiting Facebook posts to 2 links a month

•What I'm considering instead, including Meta One, Meta's newly launched business subscription for AI-powered replies, plus small targeted ads

•Why email marketing is still the one channel Meta can't restrict or charge more to reach

•Practical ways to grow your email list without relying on comment automation, including freebies, QR codes at classes, and teaming up with other local businesses

Key takeaway: no tool is one-size-fits-all, and what works for big brands doesn't always work for small local businesses. Social media is brilliant for visibility, but your email list is where the real relationships happen.

Want to fill more classes?

Email marking is a great way to stay in touch with parents.

Want to know where you’re at with email marketing?

Take my free Email Marketing Quiz and find out what stage you’re at, what you might be missing, and where to focus next.

👉 Take the quiz here: https://online.kellyreynoldssocials.com/email-marketing-quiz

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