Episode Summary

In this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.

I’m not saying my way is the best way. I’m saying these are the decisions I’ve made after years of trial, error, and paying attention to what feels off in my body. I cover things like not chasing leads, not selling on discovery calls, offering payment plans without added fees, not taking competing SEO clients in the same location, refunding when something is misaligned, and teaching in a way that actually gives people something they can use.

This episode is basically a values audit in podcast form, and a reminder that you’re allowed to run your business differently if the standard approach feels gross.

Topics I Talk About

• The non-standard ways I run my business and how those choices came from lived experience
• Why I don’t chase leads, follow up on proposals, or sell on discovery calls
• How I handle payment plans, refunds, and contracts in a values-led way
• Why I refuse to work with competing clients in the same niche or location
• My approach to teaching, transparency, and not gatekeeping information
• Boundaries around time, access, and why I put my pricing everywhere

Important Links Mentioned:

1. My Website Design and SEO Audit Options — [CLICK HERE]
2. My Waitlist for the ads program I will run — [CLICK HERE]

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram