Episode Summary

In this episode, I talk through why it is not only allowed but often necessary to let the promise and structure of your services change over time. I share a real, behind-the-scenes example from my own business and explain how paying attention to what actually helps clients most sometimes means adjusting your original vision. This is about integrity, autonomy, and being willing to evolve your offers so they serve both your clients and your capacity better.

Topics I Talk About

• Why your original service vision is allowed to evolve after real-world reps
• The difference between teaching people how to fish and simply helping them eat
• How my SEO Inner Circle shifted from accountability-focused to more done-for-you strategy
• Navigating internal resistance when a change feels misaligned with your original values
• Autonomy for clients and why choice matters inside memberships and containers
• Letting data, patterns, and repeated questions guide service evolution
• Decentering your ego in favor of better client outcomes
• Why changing a service is not a bait-and-switch when done with integrity
• How simplifying decisions for clients can dramatically improve results and energy
• Trusting yourself as the professional to adjust the promise when needed

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
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