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Episode 15: Psychology and... Coffee Shops [with Jonathan Rubinstein and Amaris Gutierrez-Ray from Joe Coffee]
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Episode 15: Psychology and... Coffee Shops [with Jonathan Rubinstein and Amaris Gutierrez-Ray from Joe Coffee]
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What makes a great coffee shop truly great? What is a founder thinking when they open a single café in the West Village - one that blossoms into 20+ across New York City? How do atmosphere & staff training shape the way we feel the moment we walk through the door? And how do founders know - sometimes in that Malcolm Gladwell Blink way - when a location or idea “just feels right”?
In this episode, we sit down with Jonathan Rubinstein, Founder & CEO of Joe Coffee, and Amaris Gutierrez-Ray, the company’s VP of Coffee and Roasting. Together, we explore the motivations behind launching Joe Coffee in 2003, the wise and heartfelt decisions that allowed the shops - and their respective communities - to endure through COVID, the principles behind ethically sourcing great coffee, and the cultural debate around caffeine.