Episode 12 - The Psychology of Giving: Improve your donor communications by understanding why donors give
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Episode 12 - The Psychology of Giving: Improve your donor communications by understanding why donors give
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Is there any such thing as a self-less good deed?
In this week’s podcast, Ali talks about the Psychology of Giving. Listen in to gain a better understanding of:
- What is altruism and its competitor, egoism?
- The nine motivations for giving
- How to apply these nine motivations in your donor communications
A special shout-out to Charity Link for compiling these nine motivations for giving.
Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.
Connect with Ali:
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