Why Moving Out of Your Comfort Zone Is Good for Business

If your business feels stuck or flat, it’s often not a skills issue — it’s a comfort issue.

In this episode, Annie explores why staying comfortable in business can quietly hold you back, and why real growth usually sits just outside what feels safe and familiar. This isn’t about taking reckless risks, but about making sensible decisions that lead to a more sustainable, profitable business.

In this episode:

• Why comfort feels good but often costs you more than you realise
• How comfort shows up in home baking businesses
• Why growth happens at the edge of what feels familiar
• What moving out of your comfort zone actually looks like in practice
• Why discomfort is information, not a red flag
• How better boundaries and clearer decisions lead to profit

Annie also shares a personal decision, closing her long-running free Facebook group, and why choosing progress over familiarity matters if you want a business that truly works.

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https://anniebennett.co.uk/the-home-baking-business-academy/

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anniebennett.co.uk