Ep8 - Franchising Is Still Human - Cat Robson-Scarborough
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Ep8 - Franchising Is Still Human - Cat Robson-Scarborough
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AI can write your prospectus, run your ads and answer your enquiries. So what actually makes someone trust you enough to buy a franchise?
Cat Robson-Scarborough, co-founder of Your Man With A Van, has helped build a national franchise network in under three years. In this episode we talk about why soft skills matter more than hard skills, how to lead franchisees through tough times, and what AI means for trust in franchising.
If you're recruiting franchisees, or wondering whether your business is ready to franchise, this one's for you.
We Talk About:
- Why she started a franchise community
- Relationships, soft skills and values
- Leadership and franchisee relationships
- Trust and authenticity
- Attracting the right franchisees
- AI and the future of franchising
- Gaps and opportunities in UK franchising
Links
Your Man With A Van: https://yourmanwithavan.com/
Cat's book: Is Your Business Ready To Franchise?
The Franchised: thefranchised.com
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