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Scott Groves sits down with Paul Ripa and Jordana Lane, the husband-wife duo behind Vegas Mobile Fuel, to break down what it ACTUALLY takes to launch a tech-enabled service business from scratch.

Paul sold his house to fund this thing.

Yeah. You read that right.

In this episode, you'll learn:

→ How to validate a business idea in a market where nobody's looking for your product yet (because they don't even know it exists)

→ The exact licensing nightmares they ran into with Clark County vs Henderson vs Las Vegas... and which ones were surprisingly easy

→ Why their "soft launch" strategy saved them from a public disaster

→ How they built an entire app ecosystem, fuel delivery system, AND tire maintenance program without going insane

→ The marketing channels that flopped hard... and what's actually working now

→ How to price a subscription service so it doesn't feel like a luxury... even when you're literally delivering gas to people's driveways

→ Why the B2B play for fleet vehicles might be the real money maker (spoiler: it's about saving businesses thousands per year)

Plus... Scott gets weirdly excited about not having to buy Oreos at gas stations anymore.

And you'll hear why a Route 91 survivor decided that helping people get their TIME back became more important than anything else.

If you've ever thought about starting a service business...

Or if you're just tired of spending 20 hours a year at Costco waiting to save eight cents a gallon...

This one's for you.

Find all the show notes and links here: https://podcast.hendersonhq.com/12