Ep. 99 - Book Publicity 101: What Scholarly Authors Need to Know (with publicist Amanda Ice) copertina

Ep. 99 - Book Publicity 101: What Scholarly Authors Need to Know (with publicist Amanda Ice)

Ep. 99 - Book Publicity 101: What Scholarly Authors Need to Know (with publicist Amanda Ice)

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Many academic authors have little sense of what happens once a book is finished, especially when it comes to publicity.

In this episode, I talk with Amanda Ice, a senior publicist at Harvard University Press, about what happens behind the scenes once a book is finished and why so much of that work is invisible to authors.

We walk through the publicity timeline, what authors can realistically expect from a university press, and why collaboration with your publicist matters more than most people realize. Amanda also shares common challenges academics face when promoting their work, including translating specialized ideas for broader audiences and deciding where to invest time and energy.

If you’re publishing a scholarly or academic trade book, this episode will help you approach publication with clearer expectations and better decision-making.



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