Ep 98: Why Adding More Services Is the Fastest Way to Kill Your Agency | with Tim Keen of Modern Agency Sales
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Ep 98: Why Adding More Services Is the Fastest Way to Kill Your Agency | with Tim Keen of Modern Agency Sales
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Summary:
You don’t fail as an agency owner because you’re bad at marketing.
You fail because you accidentally build something that can’t survive you.
In this episode, I sit down with Tim Keen, who scaled a DTC growth agency to $2M+ ARR, churned every client and every employee, worked himself to the brink and still sold the business.
This isn’t a highlight reel. It’s the messy middle no one warns you about.
Takeaways:
- Why most agencies feel “busy” but are fundamentally unsellable
- The hidden cost of adding services too early (and why it feels so good)
- How Tim closed $70k/month retainers without being the best operator
- The brutal second-year phase where agencies either mature or implode
- Why “one service, one niche” beats passion, creativity, and variety
- The difference between a fun consulting job and a real business
Check out Tim's agency here:
Modern Agency Sales
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