Ep 96: TikTok Shop Isn’t Saturated, Agencies Just Aren’t Ready | with Collin Cavanaugh of Commerce Social
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Ep 96: TikTok Shop Isn’t Saturated, Agencies Just Aren’t Ready | with Collin Cavanaugh of Commerce Social
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Summary:
TikTok Shop isn’t slowing down.
It’s maturing.
In this episode, I break down with Collin Cavanaugh why TikTok Shop is entering its most important phase yet, and why agencies that adapt now will have an unfair advantage over the next few years.
This isn’t about chasing trends. It’s about building an agency that’s positioned for where the market is going.
Takeaways:
- Why enterprise brands are finally moving into TikTok Shop
- What separates scalable agencies from opportunistic ones
- How early TikTok Shop winners built durable systems, not hype
- Why creators became the most valuable asset on the platform
- The operational shifts I believe every agency must make
- How TikTok Shop rewards clarity over speed
Check out Collin's agency here:
Commerce Social
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