Summary:

You’ve been told to “build your personal brand.”
But what if that advice is exactly why your agency still blends in?

In this episode, I sit down with Justin Obermann, former ad agency founder turned modern day publicist, to unpack why self publicity, not personal branding, is what actually drives attention, authority, and inbound demand.

Justin built a seven figure agency using nothing but LinkedIn and word of mouth, burned out, shut it down, and accidentally uncovered a more powerful model that most agency owners completely misunderstand.

Takeaways:

• Why discovering your “personal brand” before taking action is backwards
  
  
• The real reason mediocre content gets 500 likes (and yours doesn’t)
  
  
• How showmanship, not value, creates attention in crowded markets
  
  
• Why fame is easier to track than CAC (and why it matters more than you think)
  
  
• The mistake agency owners make when niching their identity too narrowly
  
  
• How to position yourself so opportunities chase you instead of the other way around

Check out Justin's agency here:
Oberman & Partners

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