In this episode of The Jamin Show, I sit down with Jill MacRae and Lori Oliver, founders of The Inactive Company, for a deep dive into one of the most underestimated pillars of health and performance: sleep.

Jill and Lori work with high performers, executives, and elite athletes, including multiple NFL teams to improve sleep, circadian rhythms, travel recovery, and daily habits. Their science-backed frameworks and upcoming Inactivators Sleep Mask are designed to solve the very real challenges modern life creates: light exposure, inactivity, stress, and disrupted rhythms.

Together, we break down:
• How sleep actually controls performance, recovery, and fat loss

• Why modern inactivity and desk life are destroying sleep quality

• Practical strategies to improve deep sleep and REM tonight• Circadian rhythm essentials (and why morning light matters more than you think)

• The NFL approach to sleep during travel and what everyday people can learn from it

• Habit-building techniques that make better sleep a lifestyle, not a struggle

Whether you're an athlete, someone dealing with stress and fatigue, or just trying to optimize your day-to-day health, this episode gives you the tools to take back your sleep and unlock better performance in every area of life.