What is the real ROI of AI—and how do you prove it without reducing every benefit to hours saved or headcount eliminated?

Alex and Dave dig into the increasingly complicated business case for enterprise AI, from software licenses and token costs to agentic workflows, human oversight, and the danger of measuring productivity by output alone. They examine why an AI-generated presentation, report, marketing campaign, or analysis isn’t automatically valuable just because it was created faster.

The conversation expands into organizational change, leadership, marketing and sales alignment, AI-generated content, creativity, and what Formula 1 can teach businesses about feedback loops and performance. The central question: Are we using AI to produce more work—or to produce better outcomes?

Plus, the episode takes a detour through K-pop Demon Hunters, guided journals, C-3PO, laundry-folding robots, Roombas, and the future of physical AI.

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