What helps you keep going when your practice isn’t growing as quickly as you hoped?

In this episode of The Therapist Business Growth Podcast, I’m sharing three mindset shifts that helped me scale my group practice and that I’m revisiting as I grow my coaching business.

We’ll talk about ambitious goals, patience, and the pressure to take responsibility for everyone on your team.

What You’ll Learn in This Episode

Believe Bigger: How to stay committed to your goals even when you don’t know exactly how you’ll reach them.

Give Growth Time: Why marketing, referrals, and caseloads need time to build momentum.

Release the Pressure: How to lead within your ethical range without taking responsibility for every reaction.

Episode Timestamps

• (00:44) - Why this week calls for a mindset episode
• (05:14) - Mindset shift 1: Believe bigger
• (10:50) - Mindset shift 2: Practice patience
• (14:10) - Give your marketing time to work
• (17:30) - Mindset shift 3: Release responsibility for others’ reactions
• (19:50) - Hire with realistic caseload expectations
• (21:45) - Build a daily gratitude practice
• (23:10) - Send your questions for Anahita and June

Top Takeaways on Mindset and Practice Growth

1. Stay Committed to Your Vision

You don’t need every step mapped out to pursue a bigger goal. When I started my group practice, I wanted to build a million-dollar business without knowing what was possible or how I would get there. My first priority was creating a positive work experience for therapists.

Keep showing up, even when your timeline looks different from someone else’s. In my coaching business, reaching my goal of $50,000 months took more than two years.

2. Allow Time for Growth

Referrals and full caseloads take time. Early on, I lived on income from my own caseload and reinvested the rest into the practice, including specialty pages, SEO support, and marketing. I began taking draws and letting my caseload decrease once I saw profit.

Give your website, blogs, and marketing a chance to work before judging the results. Ask yourself: Would this action still be worth taking if it took six months to pay off?

3. Lead Within Your Ethical Range

Be clear about caseload expectations and hiring timelines. I felt responsible for my team’s financial security, and it was hard when a therapist left because we couldn’t fill her caseload as quickly as she needed.

When you’re acting within your ethical range, you can care about your team without carrying every person’s response. The same pace of growth may frustrate one therapist and suit another. Consider those expectations when hiring, especially while your referral systems are still developing.

A simple starting point: Write down what you’re grateful for each morning and evening. I use The Five-Minute Journal to keep this practice consistent.

Resources

✨ Instagram: @dranahitabanoo

✨ Website: dranahitabanoo.com

✨ Solo to Group Practice Accelerator

✨ Freedom First Group Practice Accelerator

✨ Get your free marketing audit to help fill your caseload

✨Jane App Referral Code/Link (code: ANAHITA1MO)

Work With Me

Ready to build a profitable group practice that supports both you and your therapists? Explore my Group Practice Accelerator programs above or reach out directly.

🎙️If this episode helped you think differently about ethical group practice ownership, hit subscribe and share it with another therapist.

Disclaimer: This podcast is for educational purposes only and is not a substitute for therapy, supervision, or legal or financial advice.