Ep 61: Behind the Berks Homes Brand
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Ep 61: Behind the Berks Homes Brand
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Katie sits down with Joe Roslin, Berks Homes' creative director and a 20-plus-year employee, to trace the evolution of the company's brand.
Joe walks through the early days of print ads and brochures, the shift to digital and coding the first website, and the messy period of merging two logos before the team committed to the simplified black-and-white identity used today.
They discuss the four pillars behind the current logo (simplicity, longevity, strength, and timelessness), how signage and consistency carry the brand into communities, and newer additions like the bunny brand mark tied to the founder's origin story.
The conversation closes on why brand consistency matters: it builds trust, and if a company cannot execute on its own brand, customers may question whether it can execute on building their home.
Contact Katie or Ben if you have any questions or feedback.
kdetwiler@berkshomes.com
bhorning@berkshomes.com
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