Ep. 58: How To Find Your Client Archetype That Will Make You More Money With Emily Foster
Impossibile aggiungere al carrello
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
Ep. 58: How To Find Your Client Archetype That Will Make You More Money With Emily Foster
-
Letto da:
-
Di:
A proposito di questo titolo
What if the reason your marketing feels vague… is because your “ideal client” is?
In this episode, we’re joined by Emily of Emily Foster Creative to talk about finding and defining your ideal client archetypes not just surface-level demographics, but the deeper motivations, values, and decision-making styles that actually drive bookings.
We get into why just branding yourself as a "wedding planner for Austin locals" isn’t enough. It's about how to spot patterns in your past clients, and understanding how archetypes can make your website, content, and consult calls feel way more aligned (and way less performative).
If you’ve ever thought, “I just want more of the right clients,” this one’s for you.
-
Your ideal client is about psychographics, not just aesthetics, think values, fears, and priorities and why they are motivated to do something.
-
Client archetypes help you write copy that actually resonates (instead of trying to please everyone).
-
You probably already have archetype patterns hiding in your past bookings.
-
Clear positioning makes consult calls smoother because clients already feel understood.
-
When you market to “everyone,” you dilute your message, clarity attracts the right ones and repels the wrong clients.
-
It’s okay if your ideal client evolves as your business grows.
If this episode made you rethink your messaging, take a screenshot while you’re listening and tag us on Instagram.
Make sure you’re following the podcast so you never miss an episode and share this one with a wedding pro friend who’s tired of “meh” inquiries and ready for aligned ones. Enjoy Jabbers!
If you want more help finding your client archetype and refining your brand strategy, you can download Emily's Brand Clarity Workbook below.
http://emilyfostercreative.com/brand-clarity-workbook You can find Emily and her work below if you'd like to work with her! Emily's Website: https://emilyfostercreative.com/ Also find Emily on Instagram: https://www.instagram.com/emilyfostercreative/ on Pinterest: https://www.pinterest.com/emilyfostercreative/ and Facebook: https://www.facebook.com/emilyfostercreative ---Just Another Biz Podcast Info:
- Website: https://justanotherbizpodcast.com/
- Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/
- Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast
- Instagram for Kari: https://www.instagram.com/featheredarrowstudio/
- Instagram for Gabby : https://www.instagram.com/causewecanevents