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The coffee industry is massive — but it’s also structurally broken.
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In this episode of Recipe to Revenue, host Leah Messina sits down with Andy Kleitsch, co-founder and CEO of Atomo Coffee, to unpack how his team is approaching disruption in a $450B market without alienating consumers, retailers, or the industry itself.

Listen to learn:
☕ Why disrupting coffee requires working within existing consumer rituals
📉 The structural problems inside the global coffee system
🧠 Why market entry strategy matters more than technical perfection
🚀 How Atomo shifted from product innovation to business model innovation
🏪 What Andy learned from launching through cafés and specialty operators
📊 How sustainability became a growth advantage — not a cost
🤝 Why blending into existing products may scale faster than standing alone
🌍 How mission alignment attracts better talent, partners, and investors

Whether you’re building a food or beverage brand, navigating a legacy industry, or trying to turn a mission into a scalable business, this episode offers a clear look at how disruption actually works in practice.

Learn more about Atomo Coffee:
🌐 Website: https://atomocoffee.com

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

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