Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg
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Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg
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A proposito di questo titolo
This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.
In our conversation we discuss:
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The different between account-based marketing (ABM) and account based strategy
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How an account based strategy helps break down the silos between sales and marketing
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How to develop an ideal customer profile (ICP) that actually enables growth
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5 elements of a well-constructed account based strategy
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The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well
Additional Resources:
Engage with Craig on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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