Ep. 28: Building a Company at the Intersection of Professional and Personal Interests

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Ep. 28: Building a Company at the Intersection of Professional and Personal Interests

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How can you create and maintain a consistent brand voice and personality for your business?On this episode of Built On Strategy, we are joined by Mike Cosentino, founder and owner of Big Peach Running Company. With seven locations in the Atlanta area, Mike and his team offer equipment and professional opinions to three kinds of people: people who like to run, people who would like to run, and people who would like to like to run. A variety of factors brought on by the COVID-19 pandemic has resulted in an all-time peak of interest in self-care and exercise. With this trend in people working from home, it is Big Peach’s mission to supply shoes that people want to put on more than they want to take off. We discuss the value of an experienced employee base, stereotypes of fitness in the south, and building a business that connects with the community it serves. The future of retail always includes a technological component, and with the potential for 3D printed, custom shoe designs, as well as the need for competitive shipping guarantees, Mike and his team are prepared to provide runners in Atlanta with the products they want.

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