Ep 273 - The Black Marlin Strategy for Elite Recruiters
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Ep 273 - The Black Marlin Strategy for Elite Recruiters
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Are you still writing job ads that try to appeal to everyone? Because if you are… you’re throwing out a giant net and hoping something decent swims in. And that’s exactly why you keep attracting the wrong candidates.
In today’s ep, I break down the Black Marlin Strategy - the simple shift that helps recruiters stop chasing “everyone” and start baiting the exact talent they want. One angle. One message. One irresistible hook.
Tune in for: 🎣 The difference between broad-stroke ads and precision “black marlin bait” 🎣 Why bland job descriptions kill engagement (and how to fix them fast) 🎣 How to find the one spectacular angle that will magnetise your ideal candidate 🎣 A killer real-life example of an angle that transformed candidate response overnight 🎣 What to ask clients when you “can’t find an angle” 🎣 Why quality applicants beat 50 bland ones every day of the week