Ep. 23: Inside Nike's New $350 Auto-Lacing Adapt BB
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Ep. 23: Inside Nike's New $350 Auto-Lacing Adapt BB
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Presented by Art of Sport: ArtOfSport.com/NiceKicks
Matt and Nick discuss the app-syncing, self-lacing Adapt BB just after Nike's grand New York launch event. From first reactions on and off court, to designer insights from Eric Avar and Tinker Hatfield, the shoe's $350 price point and how the internal motor works, every last detail of the Adapt BB is covered.
Rundown:
0 – Intro
1:41 – Art Of Sport
2:32 – First impressions of the design
6:41 – Adapt system's snug fit
8:52 – Is Black / White an exciting launch colorway?
12:14 – Years of testing and samples involved to get things right
13:45 – THREE HUNDRED AND FIFTY BUCKS??
17:32 – How's the cushioning?
22:00 – Jayson Tatum as the debut athlete?
25:05 – How do you charge the shoe?
26:55 – The App and sneaker can download future updates
27:42 – When's the next Adapt BB?
31:10 – What's the concept car for cushioning or other tech?
34:55 – Why not launch at the 2020 Olympics?
37:25 – Depth of Nike's innovation involved and looking ahead
38:05 – Outro
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