Ep. 2 Robin Vovk — Make One New Friend a Day
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Ep. 2 Robin Vovk — Make One New Friend a Day
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Robin Vovk has been in sales since the nineties. She's worked through more than one collapse — 2008, 2009, and the swings that come with healthcare staffing, where travel nursing runs hot and cold and locums moves on its own cycle.
We talked about what actually works in cold outreach, why she thinks most people chase volume when they should be chasing fewer, better relationships, and her rule of making one new friend a day. We got into agencies and VMSs, how she keeps a pipeline organized, and what AI has done to outreach emails — not much good, in her view.
Her advice on surviving the down years is simple enough that it's easy to dismiss: everything is cyclical, so keep pressing forward.
Then she answered the question every guest on this show gets: name one thing your whole industry does that's flat wrong.
This is episode two of Common Practice — conversations with people who actually run things, about hiring, sales, and the habits entire industries never question.
Want to be a guest? jvasquez@vasquezconsultants.com