Ep 1: Generate Brand Awareness as an Early Stage Startup
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Ep 1: Generate Brand Awareness as an Early Stage Startup
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Traditionally, we are being tasked to generate 1,000 MQLs, because 10% of those MQLs will turn into SQLs, and then 25% of those will turn in opportunities, and then 20% of those will turn into opportunities.
We are wasting everyone's time, educating nobody on what we do, and frankly, making marketing less fun.
In this episode, I walk you through how I would think about generating brand awareness as an Early Stage Startup.
Novel ideas? No way, there are marketers that have been telling you this day-in and day-out.
Do I need to repeat myself? Probably, but that's why we are doing this podcast. Educate as many people as we can. Test as much as we can. And work to make marketing more fun and effective.
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