Transforming with our Archetypes

What if your true identity isn’t something you create… but something you uncover?

In this episode, we’re joined by Yamilca Rodriguez—founder of Bespoke Branding and former Brand Leader at Procter & Gamble—for a powerful conversation on identity, archetypes, and transformation.

Through her work in Enchanted Identity, Yamilca explores how our most authentic expression is revealed through story, symbolism, and self-awareness—not constructed from the outside in.

Together, we explore:

• How archetypes shape your identity and life path
• The difference between performing and truly expressing yourself
• How to reconnect with your authentic voice
• Why clarity comes from alignment, not effort
• The intersection of branding, psychology, and inner work

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This is a rich and expansive conversation for anyone navigating change, growth, or a deeper sense of self.

Yamilca Rodriguez is the CEO and Founder of Bespoke Branding, helping thought leaders and organisations build magnetic brands through archetypes, storytelling, and identity design.

A former Brand Leader at Procter & Gamble, she has shaped global billion-dollar brands and now teaches design thinking at the University of Louisville. Her work explores the intersection of identity, symbolism, and transformation—what she calls Enchanted Identity.

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Tags: archetypes, personal identity, self discovery, personal growth, branding psychology, authentic self, transformation, spirituality and identity, storytelling, conscious living, inner work, meditation podcast.

Connect with Yamilca:

Email: yamilca@bespokebranding.io

Websites:
https://www.bespokebranding.io/
https://www.bespokebranding.io/miapowered

Brand Quiz: https://brandquiz.bespokebranding.io/
Facebook: https://www.facebook.com/yamilca.rodriguez.71
Linkedin: https://www.linkedin.com/in/yamilcarodriguez/
Instagram: https://www.instagram.com/yamilcabrandarchetype/