Join host Crystal Swearingen in an enlightening conversation with marketing expert Shelly Niehaus on this episode of Crystal's Spot. Dive into the world of entrepreneurship as Crystal and Shelly explore personal branding, effective email list building, and the creation of compelling content tailored to address your clients' specific needs.

Discover the unique challenges faced by entrepreneurs over 40 and gain valuable insights into modern marketing strategies that can help you brand yourself and your business effectively. Shelly shares her expertise on shifting perspectives in email marketing, viewing unsubscribers as opportunities for growth rather than setbacks.

Learn about Shelly's dynamic coaching services, including her email list building course and the Empowered Women's Coaching Group, offering weekly coaching calls and personalized marketing reviews. Crystal and Shelly also discuss their shared values, emphasizing the importance of faith in their business endeavors.

In a heartwarming conclusion, they reflect on the power of hope and its positive influence on their entrepreneurial journeys. Don't miss this episode filled with actionable advice, inspiration, and the promise of collaboration.

Connect with Shelly Niehaus and access valuable business resources at [shellyniehaus.ck.page/bizresources](https://shellyniehaus.ck.page/bizresources).

Tune in now and be inspired to elevate your brand and business!