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Emerge stronger through disruption

Emerge stronger through disruption

Di: PwC
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As businesses experience disruption, how they respond can determine their ability to recover and emerge stronger. In each episode of our series, PwC specialists discuss the challenges and opportunities facing business leaders in today’s environment of global uncertainty.

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Episodi
  • Ep. 39: Rewiring Enterprise Risk Management

    Ep. 39: Rewiring Enterprise Risk Management
    Sep 16 2026

    Bobbie Ramsden-Knowles and Callum Bright explore how organisations can rewire enterprise risk management to connect risk, resilience and the decisions shaping their greatest exposures.
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    17 min
  • Ep. 38: Winning Insurance with Strong Resilience

    Ep. 38: Winning Insurance with Strong Resilience
    Jul 16 2026
    Bobbie Ramsden-Knowles: Hello, everyone, and welcome to Emerge Stronger Through Disruption podcast series. I’m Bobbie Ramsden-Knowles, co-leader of PwC's Global Center for Crisis and Resilience, or GCCR for short, and I’m coming to you from our offices in the UK today. So the aim of this podcast series is to explore the challenges facing businesses in this environment of constant crisis and change, and to discuss how successful business leaders can emerge stronger through this disruption. Before we dive into today’s conversation, if you’re enjoying the Emerge Stronger Through Disruption podcast series, please subscribe wherever you get your podcasts and consider leaving a like or a comment.Hearing from you helps us know that we’re connecting, and it also helps more people discover the show. We really, really appreciate your support. So today, we’re discussing the link between resilience and insurance and the opportunity to directly use your resilience investment to benefit your insurance purchase or renewal.And joining me to explore this topic [00:01:00] is Martin Murphy, PwC UK Corporate Insurance Strategy Co-leader, and he focuses on helping organizations with all aspects of insurance procurement. Welcome, Martin. Martin Murphy: Thanks, Bobbie. I'm really excited to be here. Bobbie Ramsden-Knowles: Right, Martin. Now, I love the topic we’re discussing today because actually many organisations I work with aren’t really fully connecting the investment they’ve made at building resilience to how it can benefit them from an insurance perspective, and it’s a huge opportunity.Would you agree? Martin Murphy: Yeah. I couldn’t agree more, Bobbie. I think lots of organizations invest in strong resilience and then kind of stop, and I think by doing that, they’re failing to convert that investment into insurance value, whereas if they did, they could be saving money and further mitigating risk. Bobbie Ramsden-Knowles: Well, I’m sure everybody listening really wants to understand how they can actually do that.Now, how should organizations be thinking about this link between resilience and insurance then? Martin Murphy: So I think some resilience [00:02:00] teams work hand-in-hand really closely with their insurance function, and I think they see insurance as a core part of the risk and the resilience jigsaw, but unfortunately, others don't.So many organizations spend millions on cybersecurity, on operational resilience, on business continuity, on crisis management and risk management. Then they renew their insurance program, probably also spending millions, and they’re wondering why the premiums aren’t moving. And I think there’s context to this that, you know, as well as being a big spend and a big cost item, insurance can be a really important part in that overall operational resilience of an organization.It can provide that additional stability and security and can represent a bedrock which allows organizations to be taking risks, innovating, growing, and providing consistent and high-quality services. So I think good practice in this space, Bobbie, is to identify and then coherently communicate all recent investments in organizational resilience to your insurance broker and your key insurers.So really tell that story on [00:03:00] resilience. I think it’s often a really great and a really compelling story, and I think insurers will view each organization as a risk within their risk portfolio. And the better risk you appear relative to competitors and peers, the more likely you are to be able to source insurance coverage for different risks.That’s three things. So firstly, the best value from a cost perspective. Secondly, tailored to your risk profile. And thirdly, you know, high-quality coverage that pays out in the event of a claim Bobbie Ramsden-Knowles: Now that point you said about organizations need to tell the story on resilience, that for me really resonates, particularly given the external environment organizations are operating in right now.It’s hugely relevant, right? Martin Murphy: Yeah. That’s right, Bobby. I think we’re in a what we call a softening insurance market right now, which basically means there’s more competition among insurance companies and therefore better affordability and better accessibility for buyers of insurance. So in a soft market, insurers are more able and more willing to [00:04:00] concede ground, both from a price and a coverage perspective, as long as you’re a good and a well-portrayed risk.And I think, Bobby, getting this right isn’t necessarily creating new work. It’s more packaging up work that’s already been performed or is already in progress for a different audience, the insurance market. Bobbie Ramsden-Knowles: That’s a brilliant, well-made point, Martin. I wonder if we now go back to the opportunity areas that you highlighted.Could you go a bit deeper on each of those perhaps? Martin Murphy: Yeah, sure...
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    15 min
  • Ep. 37: Protect and Prepare: Physical Security & Emergency Readiness

    Ep. 37: Protect and Prepare: Physical Security & Emergency Readiness
    May 21 2026

    Our GCCR co-leader Dave Stainback is joined by Andrew Hoch to discuss how organisations should approach physical security in today’s evolving risk environment.
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    14 min
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