Embark Announces Rebrand, Declares 'Consulting is Dead' in Obituary Campaign
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Embark Announces Rebrand, Declares 'Consulting is Dead' in Obituary Campaign
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"Embark was founded on our core belief that happy is good for business and that people do their best work when they're happy," said Embark CEO Clancy Fossum when speaking about the campaign's genesis. "It may sound obvious but it's pretty revolutionary in an industry that has become the poster child for bad work culture. That's what differentiates us from every other firm in the space—the health and happiness of our employees is our top priority, not just lip service."
"It's time to tell the world about Embark. Our goal is nothing less than to create the most iconic brand in our industry around our core belief that happy is good for business," said Embark Founder Paul Allen. "The consulting industry isn't going anywhere, but the old way of consulting is long overdue for change. Embark is ushering in a new era of consulting, where people do their best work because they're happy."
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