Eliud Custodio on Branding, Small Business Marketing & The Turn One Studio Story | w/ Wayne Schatzel
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Eliud Custodio on Branding, Small Business Marketing & The Turn One Studio Story | w/ Wayne Schatzel
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What does it really take to build a creative agency from the ground up—and keep it relevant as marketing evolves? In this episode, HIA-LI’s Wayne Schatzel flips the script and interviews Eliud Custodio, President of Turn One Studio, about the journey from graphic design and web development to full-service marketing, podcasting, and beyond.
In this episode, you’ll learn:
- How Eliud’s hands-on business experience shapes his approach to marketing strategy and branding
- Common mistakes small businesses make with DIY marketing, and why branding is an investment, not an expense
- The evolution from print and web to social media, video, and podcasting
- How to keep your website as the “hub” of your marketing wheel—even as platforms change
- The art of interviewing, active listening, and building relationships through content
- Stories from the studio: event-based podcasting, car culture, and boxing for charity
Guest-Hosted by Wayne Schatzel, business coach and HIA-LI member account manager.
Listen now for real-world advice, candid stories, and practical strategies for entrepreneurs, marketers, and anyone building a brand on Long Island and beyond.
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