Summary

If you’re setting big goals but still feel stuck, overwhelmed, or burnt out, this episode breaks down a simple no fluff framework that turns vague ambitions into clear daily actions you can actually control. We cover how to reverse engineer your income so you know exactly what needs to happen each day, how to build a business around your life instead of sacrificing everything for it, how to set goals in the right order, create habits that stick, and balance money, time, health, and relationships without one destroying the others. By the end of this episode you won’t just feel motivated, you’ll have real numbers, a real plan, and practical steps you can start using immediately.

Key Learnings

How to reverse engineer your income into daily controllable actions

Why your real goal isn’t money but the actions that create it

How to design your business around your ideal life and schedule

The correct order to set income, capacity, marketing, and systems goals

How to set SMART goals that actually work in the real world

The difference between business goals and personal goals and why you need both

The 8 key areas that create a fulfilled and balanced life

How to build habits that support your goals when motivation disappears

Why discipline always beats motivation

How to use vision boards properly without the fluff

The difference between long term vision and short term execution

What to track weekly so you stay in control

When and how to adjust goals without quitting

Why accountability partners multiply results faster than almost anything else

Common mistakes that keep people stuck for years

A simple 24 hour implementation challenge to create momentum immediately

170,000+ Community

Join the UK’s No.1 Facebook community for trades and construction business owners here 👉 https://www.facebook.com/groups/1821484254786832

Resources & Tools Mentioned

Reverse engineered income tracking

SMART goal framework

Weekly scorecard and metrics tracking

90 day planning structure

Accountability check in system

Vision boards used as behavioural checks not motivation tools

Contact & Support

📞 07508824828

📧 support@Elitetradescommunity.co.uk

🔗 https://www.facebook.com/harrywilkinsonroi/

If you got value from this episode leave a review, subscribe so you don’t miss future episodes dropping every Tuesday at 5:30am, and take notes properly because execution is what changes everything.

In this episode we break down one of the biggest reasons trades and construction business owners lose work every single week even when their quality is miles better than the competition. It is not always your price, the economy or the amount of competitors in your area. More often than not, it comes down to how you communicate your value.

Most trades try to sell using logic. They explain what they do, how they do it and why they are good at it. But customers do not make decisions logically first. They decide emotionally and then use logic to justify the decision afterwards. That is why benefits and pain points matter more than features, and that is exactly what this episode focuses on.

If you have ever had a customer say “we will have a think” and then disappear, or you have lost a job to someone cheaper even though you know your work is better, this episode explains exactly why that happens and how to fix it. When you learn how to speak to the right benefits and the right pain points, customers stop comparing you on price and start seeing you as the safest and most obvious choice.

This episode is highly relevant if you are a plumber, heating engineer, gas engineer, electrician, builder, joiner, carpenter, roofer, landscaper, plasterer, tiler, decorator, driveway and paving contractor, fencing contractor, bathroom fitter, kitchen fitter, flooring installer, loft conversion company, extension builder, window and door installer, air conditioning installer, solar installer, bricklayer or groundworker.

🔑 KEY LEARNINGS FROM THIS EPISODE

You will learn how to:

• Understand the difference between features and benefits and why features alone do not sell

• Translate what you do into emotional outcomes that homeowners actually care about

• Identify the hidden fears that influence buying decisions like stress, regret, disruption and being burned

• Use pain points to build trust instead of sounding salesy or pushy

• Communicate reassurance, safety and confidence before talking about price

• Stop justifying your pricing and start positioning your service properly

You will hear clear real world examples across multiple trades, including:

• Plumbing and heating

• Electrical work

• Roofing

• Landscaping and paving

• Carpentry and joinery

• Bathrooms and kitchens

• Extensions and loft conversions

• Solar and energy upgrades

You will also see how this way of communicating should be applied consistently across:

• Your website copy and service pages

• Your social media posts and short form videos

• Your conversations in a customer’s home

• Your quotes, proposals and follow up messages

⭐ JOIN OUR 170000+ TRADES COMMUNITY

Join the UK’s biggest Facebook group for trades and construction business owners:

https://www.facebook.com/groups/1821484254786832

⚒️ RESOURCES AND TOOLS MENTIONED IN THIS EPISODE

• ChatGPT: https://chat.openai.com

📩 CONTACT HARRY

Email: support@elitetradescommunity.co.uk

Facebook: https://www.facebook.com/harrywilkinsonroi/

If you want help improving your messaging, marketing, quotes or sales process, feel free to reach out using the details above.

🔍 If you...

Welcome to the Elite Trades Community Podcast, the show built for trades and construction business owners who want to grow properly, get off the tools, earn more profit and build a business that gives them more freedom. If you are a plumber, electrician, builder, joiner, carpenter, landscaper, plasterer, roofer, tiler, decorator, HVAC engineer, renderer, kitchen fitter, bathroom fitter, window fitter, groundworker, solar installer, fencing contractor or driveway installer, this podcast is for you.

If you are feeling stuck doing everything yourself, this podcast will help you get clarity and direction. Most trades owners end up grafting all day then quoting at night, juggling customers, suppliers, materials, admin and staff problems with no structure or plan. This podcast gives you the tools and strategies to break that cycle.

Inside each weekly episode you will learn how to grow your trades business with more control, more confidence and more predictable results. You will understand the real steps required to come off the tools, improve your margins, scale your operation, lead a proper team and build a business that runs without relying completely on your time and energy.

These episodes are short, practical and focused on giving you steps you can use straight away. No fluff. No waffling. No filler. Just clear and proven strategies for real trades and construction business owners.

You will learn how to:

• Generate consistent high quality leads every week

• Build a predictable sales pipeline

• Create profitable offers and price jobs properly

• Improve your cashflow and avoid feast or famine months

• Install systems that make your business easier to run

• Build a reliable team that takes responsibility

• Stop working evenings and weekends

• Automate repetitive tasks and save hours every week

• Use job management software to stay organised

• Understand your numbers and increase your profits

• Use clear processes to reduce mistakes

• Become a stronger leader and step away from the day to day

• Create freedom by scaling yourself out of the time consuming work

The UK’s biggest community for trades and construction business owners.

👉 https://www.facebook.com/groups/1821484254786832

You will learn about tools and platforms such as:

• Job management systems

• CRM and sales tracking tools

• Marketing platforms for lead generation

• Automation tools to save time

• Google Ads, SEO and content strategies

• AI tools to simplify admin and operations

• Systems and processes that help your business scale

(These tools are discussed throughout the episodes)

Email: support@elitetradescommunity.co.uk

Facebook: https://www.facebook.com/harrywilkinsonroi/

If you want support with marketing, systems, lead generation or scaling your trades business, reach out anytime.

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