The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Ivan Tijerina, founder of Solomon Advertising, fits that description perfectly.

Ivan is an emerging agency owner with a scrappy and efficient outlook on affiliate program management.

Our conversation features discussions on:

• Diminishing returns in affiliate marketing campaigns
• Working with mid-funnel and upper-funnel partnerships exclusively
• The value of whitelisting affiliate content
• The pitfalls of Performance PR
• The legitimacy of incrementality tests
• Comparing incentives of paid affiliate media buyers vs. whitelisting publishers

Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.

Contact Ivan and Solomon Advertising:
https://solomonadvertising.com/
Ivan Tijerina

Learn more about affiliate marketing:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/