Most real estate agents do not fail because they are lazy.

They fail because they are overwhelmed, overthinking, and unsure what to do every day.

In this episode of Ed and Ken’s Mini Podcast, Ken Jordan and Ed Fordyce talk about a simple execution plan for real estate agents and mortgage professionals who want to build consistent business without getting stuck in paralysis by analysis.

Ed shares a powerful statistic: 71% of real estate licensees did not complete one transaction in 2025. From there, he breaks down a simple weekly blueprint that agents can actually follow:

Monday: Send voice or video texts
Tuesday: Send simple home value updates or CMAs
Wednesday: Connect with strategic partners
Thursday: Write handwritten notes
Friday: Create video branding content

This conversation is about execution, consistency, relationship building, and becoming known in your market.

If you are a real estate agent, loan officer, or entrepreneur who feels stuck, this episode will help you simplify your business and start taking action.

Watch until the end for Ed’s reminder on why being different, being disciplined, and being unreasonable can completely change your results.

Hosted by Ken Jordan and Ed Fordyce.

#RealEstateAgents #RealEstateTraining #RealEstateMarketing #MortgageMarketing #KenJordan #EdFordyce #RealEstatePodcast #LoanOfficerMarketing #RealEstateTips #BusinessGrowth

• (00:00:03) - Ed Fortes
• (00:01:00) - A Taste of Philly While in Florida
• (00:06:37) - Flights to and From Philadelphia
• (00:09:18) - 71% of Real Estate Agents Did Not Do One Transaction in 2025
• (00:15:17) - Send a message to your agent client every day
• (00:19:17) - Just Do One Thing Every Week
• (00:21:50) - CMA a Day
• (00:23:46) - 5 Rules for Meeting Strategic Partners
• (00:29:23) - The AI Blueprint for Real Estate Agents
• (00:35:26) - What a Quality CMA Looks Like
• (00:36:45) - Strategic Partners: How Much Time Should You Spend With Them?
• (00:42:45) - Real Estate Agents: Be Different (
• (00:48:54) - Be Encouraged to Be Extraordinary On The Podcast

Are you busy… or actually productive?

In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce break down what separates the top 3% of real estate professionals from the 96% who struggle to make consistent income.

If you’re a real estate agent or loan officer trying to win in today’s competitive market, this is a must-watch.

What you’ll learn:

• Why “important but not urgent” tasks are killing your growth
• The real reason most agents stay stuck (and how to break out)
• Simple systems that can generate 20+ transactions a year
• How top loan officers are winning more deals right now
• Why consistency beats talent every time
• The power of identity, focus, and taking action

Key Takeaways:

Success in real estate isn’t complicated—but it requires discipline, clarity, and execution. The agents and lenders winning right now are the ones doubling down on their strengths, building systems, and staying consistent.

Action Items This Week:

• Agents: Pick 3 lead generation strategies and commit
• Lenders: Improve your consultation process and follow-up system

If you found value in this, make sure to like, comment, and subscribe for more real estate insights and strategies.

• (00:00:00) - Ed and Ken: Do You Need a Loan Officer?
• (00:04:53) - A Professional's Day
• (00:05:15) - What are Real Estate Agents Doing Right Now to Win?
• (00:10:37) - Be Prepared for Real Estate: Ken Jordan
• (00:13:47) - Real Estate Agents: First Time Buyer Webinathon
• (00:17:38) - Real Estate Tip of the Week for Land Use

What if the secret to more clients…is saying less?

In this episode, we break down a powerful (and surprisingly simple) communication technique used by top performers to build trust, deepen relationships, and generate ridiculous referrals. From eliminating filler words to mastering active listening, this conversation reveals why most people lose deals before they even realize it—and how you can fix it immediately.

One of the biggest takeaways: A simple physical habit that forces you to actually listen—and completely changes how people respond to you.

What You’ll Learn: The “tongue-to-roof” listening technique (and why it works) How filler words damage your authority Why people don’t say what matters right away The psychology of trust in conversations How listening leads directly to more referrals

Key Insight: People don’t start with what matters most. They ease into it. If you interrupt too early—you miss everything.

Perfect for: Real estate agents Sales professionals Content creators Leaders & communicators Anyone who wants better relationships

If you found value, don’t forget to: Like Subscribe Share with someone who talks too much

#podcast #communication #sales #realestate #personaldevelopment #listening #success

• (00:00:00) - Customer Service: Good, Excellent, and More
• (00:00:17) - Ed and Ken: Ready to RIB
• (00:00:33) - Bill Maher on Cottage Cheese
• (00:02:26) - Pajamas at the Gym
• (00:05:05) - Real Estate: Good vs. Great
• (00:09:42) - What's the Difference Between Good Customer Service and Excellent Service?
• (00:14:32) - The reason why Jackie D'Anton's business is so low
• (00:19:46) - How to Build a Credibility Gap
• (00:22:05) - Wire Fraud: Don't Take Wire Instructions From Anyone but the Title
• (00:22:48) - Real Estate Agents: Joint and Several Responsibility
• (00:27:00) - The Power of Talking to Yourself
• (00:29:38) - Effective Listenening in Real Estate
• (00:30:57) - What's Most Important to Me in Listing and Selling My Home
• (00:35:30) - "Push Your Tongue Against the Roof of Your Mouth When Talking
• (00:37:13) - How To Eliminate Filler Words In Your Relationship