In this episode of The Ecommerce Growth Map Podcast, we break down how to properly structure a Meta (Facebook) ad account so brands can scale efficiently without wasting budget.

Instead of spreading spend across too many products and campaigns, this episode explains why focusing on a single hero product with strong margins leads to better performance, faster learning, and more profitable customer acquisition. We walk through the ideal account structure, how many campaigns and ad sets to run, and why hitting consistent conversion volume matters for Meta’s algorithm.

We also cover how to think about scaling spend using simple benchmarks, how many creatives to test per ad set, when to separate campaigns by product, and how to use dynamic product ads for retargeting users who didn’t convert.

If you’re an e-commerce founder or marketer struggling with inconsistent Meta performance, this episode gives you a clear, repeatable framework to build a scalable and profitable ad account.

Email: Info@lionmediallc.com
Website: Lionmediaad.com

In this episode of the Ecommerce Growth Map Podcast, we break down a real landing page test where we compared three different page types: a listicle page, an advertorial page, and a traditional sales page.

Instead of debating theory, we walk through actual client data, show the results of each page, and explain why one structure outperformed the others. We break down how each page is built, what role it plays in the funnel, and when each format makes sense depending on traffic source, buyer awareness, and intent.

You’ll see how listicles guide discovery, how advertorials build trust and context, and how sales pages convert high-intent users — plus the common mistakes brands make when sending paid traffic to the wrong page.

If you’re running Meta or Google ads and unsure which landing page format to use, this episode gives you a clear framework backed by real testing, not opinions.

In this episode of the Beyond Logic Podcast, we break down why ROAS is not the ultimate measure of success in e-commerce and DTC, and why Contribution Margin is a far more important metric for building a profitable, scalable business.

Many brands chase high ROAS numbers without realizing they’re still losing money once costs like product, fulfillment, payment processing, and overhead are factored in. This episode explains why ROAS alone can be misleading, how Contribution Margin reveals whether you’re actually making or losing money per transaction, and why revenue doesn’t always equal cash in the bank.

We also discuss when a negative contribution margin might be acceptable (and when it absolutely isn’t), why shorter LTV windows like 30–90 days matter more than long-term projections, and how understanding these metrics impacts inventory planning, product development, and growth decisions.

If you’re a founder, operator, or marketer who wants to scale responsibly — not just chase vanity metrics, this episode will change how you evaluate performance.