EP28: Can AI Find and Recommend Your Business?
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EP28: Can AI Find and Recommend Your Business?
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More people ask AI before they ask Google or a friend. Papa Don looks at Muck Rack's October 2026 "What Is AI Reading?" report, which found that more than 84% of the sources AI cited were earned or third-party sources, and that results varied across ChatGPT, Claude, Gemini and Perplexity and between repeat tests. Then three steps for small business owners.
1. Write down five questions your customers really ask, and try them in two AI tools on more than one day.
2. Fix what's wrong on the sources AI cites: old addresses, wrong hours, services you no longer offer.
3. Put one genuinely useful answer to a common customer question on your own website.
This week: ask one AI tool "What can you tell me about" and then your business name, and read the answer carefully.
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Sources: Muck Rack, "What Is AI Reading?" October 2026 (https://muckrack.com/blog/what-is-ai-reading-october-2026) and the Oct 28, 2026 release (https://www.globenewswire.com/news-release/2026/10/28/3390134/0/en/generative-pulse-earned-media-still-drives-more-than-84-of-ai-citations.html).
Narrated by an AI copy of Papa Don's own voice.