EP236: Immersive Experiences and the Power of Storytelling with Frances Vieras Blanc and Jens Heitland copertina

EP236: Immersive Experiences and the Power of Storytelling with Frances Vieras Blanc and Jens Heitland

EP236: Immersive Experiences and the Power of Storytelling with Frances Vieras Blanc and Jens Heitland

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 On this episode of The Jens Heitland Show - Human Innovation, I explore the transformative potential of immersive experiences with Frances Vieras Blanc, a seasoned designer of unforgettable moments. With a background spanning filmmaking, cabaret, video games, and theater, Frances shares her unique journey from the U.S. to France, culminating in the founding of her own company, Eat the Cake Studio. Frances dives deep into the concept of immersive experiences—how they go beyond mere engagement to create profound emotional and intellectual connections. She explains the core principles behind designing these experiences: putting participants at the heart of the design process, leveraging multisensory elements, incorporating storytelling, and integrating interactive components such as actors to bring the experience to life. One standout example discussed is a Versailles-inspired team-building event where participants embody historical figures, investigate a real-life scandal, and interact with actors in an immersive chateau setting. Frances emphasizes how immersive experiences like these can forge deeper bonds, transform team dynamics, and inspire creativity in unexpected ways. We also reflect on our shared experiences at the College of Extraordinary Experiences, where immersive design fosters collaboration, connection, and innovation. Frances shares practical tips for businesses to infuse their team-building and events with immersive elements—starting with identifying a clear purpose, embracing themes, and creating meaningful, human-centered interactions. Whether you're looking to engage your team on a deeper level, innovate your event strategy, or simply learn about the transformative power of immersive storytelling, this episode is filled with insights and inspiration. Listen now and discover how to design experiences that captivate and transform. Highlights: 00:00 Welcome and Introductions 00:21 Francis' Journey: From the US to France 02:12 Life in the Pyrenees 04:38 Immersive Experiences: An Introduction 05:02 Defining Immersive Experiences 06:41 Practical Examples of Immersive Experiences 09:26 The Power of Role-Playing in Immersive Experiences 15:17 The College of Extraordinary Experiences 20:27 Integrating Extraordinary Experiences into Business 25:14 Uniting the Immersive Industry 27:08 Designing Events with Purpose 27:48 Practical Tips for Immersive Experiences 29:27 The Power of Themes 30:20 Creating Unique Seminar Experiences 33:01 Fun and Engagement in the Workplace 35:13 The Story Behind 'Eat the Cake Studio' 38:19 Inspiration from Hamilton 42:28 Advice for Young Innovators 43:36 Connecting with Francis Frances Vieras Blanc Links: LinkedIn: https://www.linkedin.com/in/francesvierasblanc/ Eat The Cake Studio: https://www.eatthecakestudio.com/ Jens Heitland Links: Connect with me! LinkedIn: https://www.linkedin.com/in/jensheitland/ Facebook: https://www.facebook.com/JensHeitlandofficial/ Instagram: https://www.instagram.com/jensheitland/ TikTok: https://www.tiktok.com/@jensheitland X/Twitter: https://twitter.com/jensheitland Newsletter: https://www.jensheitland.com/newsletter =========================== Subscribe and Listen to The Jens Heitland Show Podcast HERE: YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg Web: https://www.jensheitland.com/podcasthome Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4 Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
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