Most people think change happens when they’re ready. When they know how. When the timing feels right.

But that’s not how transformation works.

In this episode, I’m sharing the most important lesson I learned from my father, Bob Proctor — the moment everything actually changes: the decision.

Over the last month, we’ve built the foundation for 2026 with intention.

We explored habits. We reawakened imagination. We uncovered desire. We shaped that desire into a worthy goal.

Now comes the activating force.

A goal sets direction. A decision locks it in.

In this episode, I’ll show you:

• Why decision comes before belief — not after

• How indecision quietly steals your potential

• Why willingness matters more than confidence

• What actually shifts in your mind and awareness the moment you decide

• How decision creates identity, momentum, and clarity

If you’ve been waiting for certainty, permission, or the “right time,” this episode will meet you right where you are — and move you forward.

Your future doesn’t begin when the goal is achieved. It begins the moment you decide.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com

My Father Knew the Secret: Growing Up with Bob Proctor Now at Amazon, Audible, Barnes & Noble & more: https://www.MyFatherKnewtheSecret.com

12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing Now at Amazon, Audible, Walmart, Barnes & Noble & more: https://www.12easysteps.com

Proctor’s Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com