In this Zero BS Estate Agency episode, John Savage and Ian Wilkinson break down the truth about launch strategy — the single most important (and most ignored) part of selling a home for maximum value.

Most agents rush the launch. They slap photos online, guess a price, cross their fingers, and hope "the right buyer" turns up.

That's why so many properties sit on the market for months and bleed value.

In this conversation, we dig into:

• Why a powerful launch creates instant demand
• How pricing, marketing, and presentation must work together
• The real consequences of a weak or lazy launch
• Why agents skip the hard work that actually gets results
• The myth of "waiting for the right buyer"
• How momentum, timing, and anticipation drive higher offers
• What elite agents do differently from everyone else
• How sellers can protect themselves in this market

If you want a fast sale, better offers, and complete control of your move, this episode reveals the launch strategy that actually works — and the mistakes that cost sellers thousands every year.

No fluff. No jargon. Just the truth.

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