EP021: Why We Made A Couture Line
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EP021: Why We Made A Couture Line
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Summary
In this engaging conversation, Rabah and Alex delve into the innovative marketing strategies behind FRMT, a couture line that blends high fashion with B2B SaaS.
They discuss the concept of moonshot marketing, the importance of experiential marketing, and how to effectively engage influencers.
The duo emphasizes the shift from traditional websites to marketing funnels, highlighting the power of storytelling and the need for experimentation in driving growth. They conclude with insights on the future of e-commerce and the importance of adapting to new marketing paradigms.
Chapters
00:00 Introduction and Return of Robbo
02:53 Exploring FRMT: The Couture Line Concept
05:59 Moonshot Marketing: Taking Asymmetric Bets
09:00 Experiential Marketing: Engaging Customers Through Experience
11:57 Influencer Marketing: Seeding and Engagement Strategies
14:53 The Future of E-commerce: Funnels Over Websites
17:59 The Power of Storytelling in Marketing
20:50 Experimentation and Growth: The Role of Funnels
24:13 Closing Thoughts and Future Directions