EP019: Experimenting Deeper in the Funnel
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EP019: Experimenting Deeper in the Funnel
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Summary
In this conversation, Alex and Andrew delve into the intricacies of meta-advertising, focusing on the balance between media buying and creative strategies. They discuss the concept of local maximums in ad performance, the importance of specificity in targeting, and the need for a cohesive post-click experience to optimize conversions.
Chapters
00:00 Introduction to Andrew Faris and His Expertise
02:12 Exploring Local Maximums in Meta Advertising
05:31 The Role of Creative in Meta Ads
10:44 Specificity in Targeting and Messaging
15:34 Post-Click Experience and Conversion Optimization
21:52 Understanding Audience Reach and Ad Effectiveness
24:05 The Importance of Specificity in Marketing
27:44 Testing and Experimentation in Ad Campaigns
30:08 Building Community Through Targeted Marketing
35:29 Leveraging Customer Insights for Better Marketing