EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza
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EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza
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A proposito di questo titolo
This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused on the journey of entrepreneurs building new companies.
In our conversation we discuss:
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Why modern buyers aren't giving your sales reps their attention
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Product marketing's role in the effort to align Sales and Marketing
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How product marketing can help sales reps deliver personalized content and messaging to different customer personas throughout the buying experience
Additional Resources:
ProductTank Austin meetup
Octanage podcast (in Portuguese)
Engage with Andre on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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